Click on the following links. Please note these will open in a new window.

• Advertising - What psychological tricks do they use? 
  The tactics of advertising.

• Long Tail Marketing 
  Explains the long tail idea of internet niche markets. 

• Rupert Murdoch Seeks a Mass Audience 
  News Corporation founder Rupert Murdoch talks about creative destruction, how new technologies are destroying and replacing current media delivery systems.

• A better democracy will need a better press: Lord David Puttnam at TEDxHousesofParliament 
  Lord Puttnam explains that the media have a “duty of care” and need to be responsible for the effects they have on the culture and democratic participation.

• Henry Jenkins on Convergence Culture 
  MIT Professor Henry Jenkins talks about new media and participatory culture.

• Niches vs Core Audiences 
  Jon Reiss, filmmaker, discusses the interrelationship of niche and core audiences.