1. Identify how our culture is saturated with a constant flow of information from the media.

2. Recognize how you have been navigating through this flood of information unconsciously with automatic routines that determine what gets filtered into your attention.

3. Describe the ways in which our mental programming is influenced by parents, institutions, everyday experience, and the mass media.

4. Analyze your own media exposure and product buying habits.

5. Develop a well-informed skepticism about how the media have been shaping your automatic routines to achieve their goals, often at the expense of you achieving your own personal goals.