1. Describe what is meant by a “niche audience” in the media business.

2. Describe the three-step strategy that media businesses use to construct and maintain audiences.

3. Identify three families of segmentation schemes that media businesses use to identify audience niches.

4. Explain how media businesses attract niche audiences for media exposures.

5. Be wary about how media businesses condition audience members for repeat exposures.

6. Develop a personal strategy to use the information in this chapter to increase your media literacy.