SAGE Journal Articles

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SAGE Journal User Guide

Article 1:  Potter, S.J. & Stapleton, J.G. (2012). Translating Sexual Assault Prevention from a College Campus to a United States Military Installation: Piloting the Know-Your-Power Bystander Social Marketing Campaign. Journal of Interpersonal Violence, 27(8), 1593–1621. DOI: 10.1177/0886260511425795

[This article describes a pilot study designed to translate, administer and evaluate an empirically-supported social marketing campaign focused on sexual assault prevention. The materials that had previously been shown to be successful on college campuses were applied to a U.S. Army installation for this study.]

Questions to Consider:

  1. Describe three options that are often employed when attempting to reproduce and disseminate sexual assault prevention strategies for U.S. 18- to 24-year-olds.
  2.  Teaching community members how to safely intervene in situations that involve sexual and relationship violence is called the bystander approach. Discuss why it is seen to have such strong efficacy.
  3.  Discuss the results of exposing soldiers to the Know Your Power images and its impact on the prevention of sexual assault compared to the exposure of the same images on college campuses.

 

Article 2: LeFebvre, R.C. (2007). The New Technology: The Consumer as Participant Rather Than Target Audience. Social Marketing Quarterly, 13 (3), 31-42. DOI: 10.1080/15245000701544325

[This article discusses how the advances in technologies can be used in health promotion programs through the use of several examples.  They describe how new advances in technologies not only allow additional venues for health promotion, but also have opened new avenues and methodologies previously unexplored for development of the programs.]

Questions to Consider:

  1. Describe what the authors mean when they say it is a “networked world” and the implications for developing new health promotion tools.
  2. Discuss how the “Cluetrain Manifesto” has changed the way researchers view the internet.
  3. What are the 5 Es that the authors state must be kept in mind when working with current and future technologies?