Learning Objectives

After completing this chapter you should be able to:

  • How does our memory influence us unintentionally?
  • Why does forgetting occur and what can you do to prevent it?
  • Which methods of encoding information are effective in increasing retrieval from long-term memory?
  • Which methods of retrieving information are effective in increasing memory performance?
  • In what ways do encoding and retrieval interact to affect long-term memory?
  • How effective are mnemonics in increasing long-term memory retrieval?
  • Does photographic memory exist?