Click on the following links. Please note these will open in a new window.

13.1:

For specific examples of advertising that is sensitive to local cultures, review the International Advertising Resource Center.

13.2:

Study the language of corporate statements of environmental responsibility such as that of Starbucks.

Compare these to any you can find from corporations headquartered in other cultures such as Sweden (e.g., Ericsson) and Japan (Toyota). 

Are there cultural differences?  Do all corporate statements reflect similar values?

13.3:

Tour Disneyland Paris and Disneyland Hong Kong. Compare the two parks for elements of the Disney cultural icon and elements of the French and Chinese cultures.

13.4:

Read the following Newsweek article "'Cindaerlla Ate My Daughter': Are Princesses Bad for Girls' Self-Esteem? 

Reflect on the influence of Disney princesses on children around the world.