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SAGE Journal User Guide

Packman, H.M. & Casmir, F.L., (1999). Learning from the Euro Disney experience: A case study in international/intercultural communication. International Communication Gazette, 61(6), 473-489.

Discussion Questions:

1. What do the authors describe as U.S. business assumptions?
2. What do the authors mean by the concept “third culture building?”
3. According to the authors, what mistakes did Disney make?

Auster, C. J. & Michaud, M. A. (2013). The Internet marketing of Disney theme parks: An analysis of gender and race. SAGE Open, 3(1), 1-16.

Discussion Questions:

1. 1.What are the connections between marketing of Disney parks and gender?
2. 2.What are the connections between marketing of Disney parks and race?

Wong, L.L., Trumper, R., (2002). Global celebrity athletes and nationalism: Fútbol, hockey, and the representation of nation. Journal of Sport and Social Issues, 26(2), 168-194.

Discussion Questions:

1. How do Gretzky and Zamorano strengthen the existing concepts of nation in Canada and Chile, respectively?
2. How do international sports undermine national identity?
3. How can internationally recognized sport celebrities also be national icons?

Ustinova, I. (2008). English and American culture appeal in Russian advertising. Journal of Creative Communications, 3(1), 77-98.

Discussion Questions:

1. Give some examples of English in Russian language advertising.
2. What cultural values are embedded in the English language use?
3. Compare traditional Russian values to those embedded in English advertisements.

Ram, U. (2007). Liquid identities: Mecca Cola versus Coca-Cola. European Journal of Cultural Studies, 10(4), 465-484.

Discussion Questions:

1. What was the declared purpose of the business which created Mecca Cola?
2. Discuss the Muslim symbolism of Mecca Cola encased in the insignia of U.S. capitalism.