Click on the following links. Please note these will open in a new window.

Video

1. Goals and Purposes of Persuasive Speeches  
   “Types of Persuasion for Speeches:  Goals in Persuasive Speeches”  
   Description:  The speaker explains how to evaluate the goals of your persuasive speech.
    
2. Persuasion Preparation  
   “The First Step in Preparing a Persuasive Speech” 
   Description:  The speaker explains the preparatory stages in preparing a persuasive speech.
    
3. Integrate Attitudes, Beliefs, and Values 
   “Beliefs Values Attitudes” 
   Description:The speaker explains that our lives are often a direct consequence of the beliefs we hold, the values we  create, and the attitudes that we adopt.

Audio

1. Monroe’s Motivated Sequence 
   “Monroe’s Motivated Sequence” 
   Description:  The five steps of Monroe’s Motivated Sequence are highlighted in this detailed audio link.
    
2. Define Persuasion 
   “Techniques of Persuasion” 
   Description:  The goal of most media messages is to persuade the audience to believe or do something.
    
3. Preparing to Persuade 
   "3 Persuasion Skills To Help You Persuade Anyone Effectively” 
   Description:  The speaker highlights some powerful ways to persuade and influence people effectively.

Web Resources 

1. Preparing to Persuade 
   “Organizing Persuasive Speeches” 
   Description:  This article explains, among other persuasive organizational patterns, Monroe’s motivated sequence.
    
2. Goals and Purposes of Persuasive Speech 
   “Lecture Notes:  Persuasive Speech Unit” 
   Description:  This unit contrasts informative and persuasive speaking and outlines patterns of organization for persuasive speaking.
    
3. Persuasion Preparation 
   “Giving a Persuasive Speech” 
   Description:  This guide covers the three steps to preparing and delivering a persuasive speech.