Video and Multimedia

 

Video

Media Awareness

Learning Objective:  Define media. Identify the importance of media literacy.

Description: How media influences us: priming, agenda setting, framing, change, persuasion are among the inherent factors in media messages, some more obvious than others. Good introduction to subject.

 

Growing Up Online

Learning Objective:  Define media. Explain how the different sociological perspectives examine social problems related to the media. Review the importance of the digital divide

Description: Frontline explores how social media has been transforming the way adolescence is experienced: less time reading, more time taking photos, texting and posting. Friendships and relationships online are essential, and the way social life is conducted has changed. Teachers guide available.

 

Persuasive Marketing

Learning Objective:  Define media. Explain how the different sociological perspectives examine social problems related to the media. Identify the importance of media literacy.

Description: Frontline examination of advertising and marketing, which has gone scientific. People use brands to establish identity. How the private sector collects information about individuals and uses it in persuasion.  

 

Stereotypes

Learning Objective:  Explain how the different sociological perspectives examine social problems related to the media. Identify the importance of media literacy.

Description: Body evolution. The body of a model is transformed in time lapse. Partial nudity.

 

Gender Roles

Learning Objective:  Explain how the different sociological perspectives examine social problems related to the media. Identify the importance of media literacy.

Description: What if sexy female roles in advertising were portrayed by men? The use of sex to sell common products like chips and burgers is parodied.

 

Geena Davis

Learning Objective:  Explain how the different sociological perspectives examine social problems related to the media. Identify the importance of media literacy.

Description: Promotional video for SeeJane.org, The Geena Davis Institute on Gender in Media highlights the gender imbalance of children’s television characters.

 

Newspaper Journalism

Learning Objective:  Define media. Identify the importance of media literacy.

Description: Wall Street Journal short history of journalism from the handbills of the 18th century, through biased news in the 19th, to efforts to balance news in the 20th and 21st centuries. Depicts readership decline beginning with internet.

 

Secrets of Persuasion

Learning Objective:  Define media. Identify the importance of media literacy.

Description: Illustration and voice over give the seven secrets of persuasion one can use honestly.

 

Digital Divide

Learning Objective:  Explain how the different sociological perspectives examine social problems related to the media. Review the importance of the digital divide.

Description: The challenges of getting things done in the U.S. when you don’t have internet are demonstrated by a single mom and her three children who need internet for school.

 

Audio

Social Media

Learning Objective:  Define media. Explain the relationship between media technology and a boundary-less workplace. Identify the importance of media literacy.

Description: Beyond the interpersonal, social media is being used by local government. What does it mean to have a million Twitter followers?

 

Media Bias

Learning Objective:  Explain how the different sociological perspectives examine social problems related to the media. Identify the importance of media literacy.

Description: People don’t trust government, partly because they don’t trust news media. Many believe that the information they get is biased. News organizations try to present unbiased information to regain trust, or to make their bias public.

 

Conflict Zones

Learning Objective:  Explain how the different sociological perspectives examine social problems related to the media.

Description: Women journalists covering stories of upheaval and war face sexual violence as well as the physical dangers male colleagues face. Women view their work and its importance very similarly to these men.

 

Web Resources

Connecting for Good

Learning Objective:  Review the importance of the digital divide.

Description: One of many local non-profits across the nation working to get computers into the hands of those who can’t afford it.

 

Media Ownership

Learning Objective:  Explain how the different sociological perspectives examine social problems related to the media. Identify the importance of media literacy.

Description: Interactive lists showing ownership of media in Internet, cable, television/radio, and print categories.

 

The State of the News

Learning Objective:  Identify the importance of media literacy.

Description: Going to a news media outlet from a mobile device has become more common than desktop access, among other news trends from Pew Research Center.

 

Political Ideology and Media Preference

Learning Objective:  Explain how the different sociological perspectives examine social problems related to the media. Identify the importance of media literacy.

Description: Interactive site reveals viewers political perspectives for different media outlets. News resources include the Daily Show, Al Jazeera America, and Glen Beck, PBS and internet sources like Google along with legacy network news sources like ABC.