Click on the following links. Please note these will open in a new window.

Whiteboard Example Video

These videos, based on examples in the book, show how to set up and solve equations.

Example 3.1
Financial Analysis of a New Product at the Blakerman Co.

Video

"Core Competencies of your organization"
Listen to a discussion of core competency

"PowerSki Jetboard Waves & Lakes"
Watch a Jetboard in action

"Steve Jobs talks about managing people"
Watch Steve Jobs discussing innovation

"What is Computational Neuroscience?"
Watch a video about neuroscience

"Product Development: Using NPD Screening Tools"
Watch a discussion about new product screening

"Mercedes-Benz C-Class Development: From the idea to the product (Part 2/4)"
Watch product testing

"Sustainable Product Design with Lunar's John Edson"
Listen to John Edson of Lunar Design talk about sustainable product design

"Dumpster Day"
Watch dumpster day at Burt's Bees

Audio

"3-D Printers Are Changing The Way People Think About Manufacturing"
See how 3-D printing improves product development and manufacturing