Learning Objectives

3.1   Why do sociologists do research?

3.2   What are some of the different ways sociologists collect data?

3.3   How do sociologists analyze data?

3.4   What are the steps of the social scientific research process?

3.5   When are data from a sample generalizable to the larger population?

3.6   Why should you be able to recognize good (and bad) research and media claims?