Chapter 14

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1. The Corporate Storyteller This site serves as an example of how relational communication—in the form of storytelling—is embedded in persuasive communication at a broader corporate level. The PR firm dedicates itself to using stories to help client companies make themselves more noticeable because stories hold attention and therefore motivate “customers to buy.” The site also lists several of the firm’s “success stories,” which can be explored further for their qualities as storytelling companies.
2. Compliance Gaining This website offers a 24-slide presentation on compliance gaining.
3. Door-in-the-Face (DITF) This site offers a brief example and explanation of the door-in-the-face approach to compliance gaining.
4. Bait-and-Switch Definition (Laws.com) This website provides a definition of the tactic of bait-and-switch, which some people and organizations try to do to entice someone with a good offer only to end up with an inferior offer. This information is good to know when someone is trying to gain your compliance, especially where money or other property may be concerned.