Learning Objectives

Upon completion of this chapter, the reader should be able to do the following:
12.1 Understand the evolution of social media.
12.2 Critique how the business models of social media companies influence the impact of the platforms on society.
12.3 Analyze how social media equalizes brand power between large and small businesses.
12.4 Explore how social media is used to unite, organize, and sometimes sow discord.
12.5 Identify public safety issues with social media.
12.6 Analyze whether regulation is the most effective means of mitigating public safety.