Learning Objectives

Chapter 15

 

1. What are the types of informative speeches?

 

2. What strategies exist for achieving successful informative presentations?

 

3. What are the types of persuasive speeches?

 

4. How might preexisting beliefs and attitudes of the audience influence speeches to convince?

 

5. How might speeches to actuate affect audience behavior?

 

6. What are the artistic proofs?

 

7. What is the social judgment theory, and how can it impact persuasive attempts?