Welcome to the SAGE edge site for Introduction to Sociology, 4th Edition.

The SAGE edge site for Introduction to Sociology by George Ritzer offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.


Join the conversation with one of sociology’s best-known thinkers.

This Fourth Edition of George Ritzer’s Introduction to Sociology shows students the relevance of sociology to their lives. While providing a rock-solid foundation, Ritzer illuminates traditional sociological concepts and theories, as well as some of the most compelling contemporary social phenomena: globalization, consumer culture, the digital world, and the “McDonaldization” of society. With examples on every page from current events and contemporary research to stories about “public” sociologists who are engaging with the critical issues of today, the text demonstrates the power of sociology to explain the world and address the diversity of questions that sociologists seek to answer.


We gratefully acknowledge George Ritzer for writing an excellent text. Special thanks are also due to Regina Drake, Lamar Institute of Technology; Benjamin Drury, Indiana University; Amanda Sanchez, West Virginia University; Susan Wortmann, Nebraska Wesleyan University; and Mariah Jade Zimpfer, Sam Houston State University, for developing the ancillaries on this site.