Identify major social changes since the 1880s studied by sociologists.
Explain why sociologists today focus on trends in globalization and consumption.
Describe what we mean by the McDonaldization of society.
Explain sociology’s approach to studying social life, including using the sociological imagination and examining the relationship between private troubles and public issues.
Differentiate between sociology’s two possible purposes, science and social reform.
Evaluate the ways in which sociological knowledge differs from common sense.
