Learning Objectives

After studying this chapter, you will be able to:

1. Explain the relationship between culture and sensation

2. Give examples of culture’s effect on each step of the perception process

3. Explain how communication differs in high-context and low-context cultures

4. Explain the concept of face and its importance in intercultural communication

5. Explain how high and low context helps explain communication challenges between China and the United States

6. Identify the communication barriers between China and the United States over issues of territorial sovereignty, human rights, and free speech