Learning Objectives

After studying this chapter, you will be able to:

1. Explain the regulators of human behavior and identity

2. Understand the meanings and connotations of the terms culture, subculture, co-culture, subgroup, counterculture, and microculture

3. Explain why this text recommends we prioritize the terms culture and community over other terms to describe those concepts

4. Describe how communication is defined by different cultures and understand how people of diverse cultures communicate differently

5. Describe the relationship between culture and media