After reading this chapter, you will be able to:

1. State how to analyze audiences effectively.
2. Identify different types of persuasive presentations.
3. Identify techniques of sequential persuasion.
4. Illustrate why emotions should be included in a chapter on interpersonal influence.
5. Recognize relational influence goals of compliance gaining.
6. Name the original five strategies (categories) of compliance gaining.
7. Indicate several contextual influences on the selection of compliance-gaining strategies.