Welcome to the companion website!

Welcome to the SAGE edge site for Media/Society, Sixth Edition.

The SAGE edge site for Media/Society by David Croteau and William Hoynes offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.

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Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps students develop the skills they need to critically evaluate both conventional wisdom and their own assumptions about the social role of the media. The book retains its acclaimed sociological framework but now includes additional discussions of new research and up-to-date coverage of today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets.


We gratefully acknowledge David Croteau and William Hoynes for writing an excellent text. Special thanks are also due to Nicholas Zoffel of Sierra University and Christopher Gullen of Westfield State University for developing the ancillaries on this site.