Learning Objectives

After reading this chapter you should understand:

  • The phrase “cognitive miser” and why human behaviour can be characterised in this fashion
  • The availability and representative heuristics, and their contribution towards biases like the false consensus effect and the anchoring of quantitative judgements
  • How we act as “motivated tacticians” and choose between heuristics and strategies of social inference
  • Social categorization and how it is used in social perception
  • How categorization contributes to stereotyping