Learning Objectives

7.1 Understand the role of language and its connection to culture.

7.2 Explain how the media is an institution in society and its role in socialization.

7.3 Examine the role of corporate concentration in shaping the demographic and idea diversity of the media we consume.

7.4 Explain the concepts of new media and social media and illustrate how the rise of these new forms of media alter social interactions and society.

7.5 Critically assess the effects of media on society and how we can address some of the unintended consequences of unequal access to the media.

7.6 Assess issues in modern media, such as media violence and media literacy.