Click on the following links. Please note these will open in a new window.

Audio Link

Technology and Product Development
This audio clip describes how 3D printing is changing product development and manufacturing.
LO 4.4: Discuss some new technologies that have allowed for faster new product development.

Video Links

Product Failure
This video examines the failed launch of New Coke in 1985.
LO 4-1: Explain why new product development is vital for organizations.

Approaches to Product Development

This video mini-lecture gives suggestions for developing new products.
LO 4.2: Describe the approaches companies use to develop new products.

Mass Customization
This HBR article describes four approaches to mass customization.
LO 4-3: Demonstrate how new strategies have improved the way in which new products are designed and tested.

The Supply Chain and Product Development
This video shows how collaborating with suppliers allows for flexibility as companies shift strategies.
LO 4-6: Describe how the collaboration of the members of a supply chain can improve product development.

Web Links

Product Innovation
This article on "The Eight Essentials of Innovation" provides insight into product development and improvement.
LO 4-1: Explain why new product development is vital for organizations.

Product Life Cycles
This page cites a number of examples for products throughout their life cycles.
LO 4-1: Explain why new product development is vital for organizations.

Global Product Design
This article looks at the impact of culture on product design.
LO 4-5: Describe the global product-development process and how it can be used to gain a strategic advantage.

Critical Thinking Activity

Use the link below to access the article for the Critical Thinking Activity.

Product Innovations