Introducing Communication Research: Paths of Inquiry
Welcome to the SAGE companion site for Introducing Communication Research, Fifth Edition!
Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.
This site features an array of free resources you can access anytime, anywhere.
Acknowledgments
We gratefully acknowledge Donald Treadwell for writing an excellent text and creating the materials on this site.
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