After reading this chapter, you should be able to:
1 Identify and construct open-ended, partially open-ended, and restricted survey items.
2 Identify nine rules for writing valid and reliable survey items.
3 Describe methods of administering written surveys and interview surveys.
4 Explain how response rates to surveys can limit the interpretation of survey results.
5 Identify how to appropriately handle and administer surveys.
6 Identify and describe the direction and strength of a correlation.
7 Explain how causality, outliers, and restriction of range can limit the interpretation of a correlation coefficient.
8 Explain how linear regression can be used to predict outcomes.
9 Compute the Pearson correlation coefficient and linear regression using SPSS.