Social Marketing: Behavior Change for Good
Welcome to the SAGE companion site for Social Marketing, Seventh Edition!
The Seventh Edition of Social Marketing: Influencing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to bring about social change. Bestselling authors Nancy R. Lee and Philip Kotler use an innovative 10-step strategic marketing plan to help students create compelling campaigns that will bring about lasting social change. Whether your students are on a mission to improve public health, prevent injuries, save the environment, or galvanize a community, they will find Social Marketing an invaluable resource.
This site features an array of free resources you can access anytime, anywhere.
Acknowledgments
We gratefully acknowledge Nancy R. Lee, Philip Kotler and Julie Colehour for writing an excellent text and creating the materials on this site.
For instructors
Access resources that are only available to Faculty and Administrative Staff.
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