Sports Marketing
Welcome to the SAGE companion site for Sports Marketing, Fourth Edition!
Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline's two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
This site features an array of free resources you can access anytime, anywhere.
Acknowledgments
We gratefully acknowledge Sam Fullerton for writing an excellent text and creating the materials on this site.
For instructors
Access resources that are only available to Faculty and Administrative Staff.
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