Welcome to the SAGE Edge site for Discovering Public Relations, First Edition!

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

This site features an array of free resources you can access anytime, anywhere.


We gratefully acknowledge Karen Freberg for writing an excellent text. Special thanks are also due to Andrew Lingwall of Clarion University of Pennsylvania, Matthew J. Kushin of Shepherd University and Integra Software Services for developing the resources on this site.