Managing Hospitality Organizations: Achieving Excellence in the Guest Experience

Welcome to the SAGE edge site for Managing Hospitality Organizations, Third Edition!

Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector.

Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment.

This site features an array of free resources you can access anytime, anywhere.

Acknowledgments

We gratefully acknowledge Robert C. Ford and Michael C. Sturman for writing an excellent text. Special thanks are also due to Robert C. Ford of University of Central Florida and Michael C. Sturman of Rutgers University, Cornell University for developing the resources on this site.