After completing this chapter you should be able to:

• Understand how best to reach your audience in a variety of ways through social media.
• Compare and contrast traditional media and social media with regard to usage, trust and value.
• Understand the basic benefits, drawbacks and usage strategies associated with social media.
• Become familiar with several social media tools that serve the various forms of communication, including text, photos and videos.
• Outline key elements of successful blogging.