Welcome to the SAGE companion site for Public Relations Writing, First Edition!
Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop the skills they need to stand out in the Public Relations industry today. Author V.K. Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
This site features an array of free resources you can access anytime, anywhere.
Acknowledgments
We gratefully acknowledge Valerie Fields for writing an excellent text and creating the materials on this site.
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