Introducing Communication Research: Paths of Inquiry
SAGE Journal Articles
Click on the following links. Please note these will open in a new window.
Learning Objective: Explain the concepts of validity and reliability and identify ways of assessing
How does the article support the Learning Objective? Through studying self-report measures of television and video game violence, the authors explain testing for validity and reliability.
Summary: The authors assess self-reporting measure of television and video game violence for validity and reliability. Their study concludes with a discussion to continue to improve violence exposure measurement options.
Learning Objective: Explain the concept of measurement and its use in communication research
How does the article support the Learning Objective? Through explaining the role accurate measurement has in organizational communication, the authors completed a study of a retailer in Australia and created a new instrument for measuring relational communication.
Summary: In a study of an Australian retail company, the authors surveyed 127 employees regarding satisfaction in workplace communication.