1. Apply the life cycle pattern to organize information about the mass media by describing how the media grow, mature, peak, decline, and adapt.

2. Identify the stage of development for each of the mass media.

3. Identify the factors currently strongest in each mass medium that are responsible for its current stage of development.

4. Recognize the differences in the sizes of the workforce across the mass media.

5. Apply the information you learn in this chapter toward increasing your own media literacy.