An Introduction to Intercultural Communication: Identities in a Global Community
Instructor Resources
Video and Multimedia
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Chapter 1: Defining Culture and Communication
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Audio Links:
- Listen to this audio clip from NPR’s Diane Rehm Show:
- Journalist Diane Rehm and actress Brook Shields discuss issues of gender in society.
- Listen to the audio clip from the NPR broadcast and read the article related to it:
- Professor Nina Jablonski discusses changes in skin color.
- Listen to this audio clip from the NPR broadcast and read the article related to it:
- An assessment of race relations in the United States and how these relations are viewed by people with different skin colors is provided.
- Listen to this audio clip from the NPR broadcast and read the article related to it:
- An examination of how Chinese are accessing U.S. television and what impacts this might have on China is provided.
Video Links:
- Watch the video Class Dismissed: How TV Frames the Working Class
- It discusses how U.S. media portrays the working class in the U.S.
- Watch on YouTube an excerpt from the documentary “Black Athena: A Fabrication of Ancient Greece”
- The documentary examines Professor Martin Bernal claim that 19th century scholars constructed a racist “cult of Greece” based upon a purely Aryan origin for Western culture, thus suppressing the numerous connections between African and Near Eastern cultures and early Greek myth and art.
- Watch the PBS program “Brazil: A Racial Paradise?”
- Seventy-five million people of African descent live in Brazil. Brazil has hundreds of words for skin color. This program discusses how skin color affects the status of the descendants of Africans in Brazil.
- Watch on YouTube an excerpt from Tim White’s speech “On White Privilege”
- Activist Tim Wise discusses the various ways in which white privilege marks the contemporary society of the United States.
Chapter 2: Perception and Intercultural Communication Competence
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Audio Links:
- These X's Are The Same Shade, So What Does That Say About Color?
- Want To Enhance The Flavor Of Your Food? Put On The Right Music
- How perception and food and music are connected is discussed.
- What's The Difference Between Real And Perceived Value?
- Marketer Rory Sutherland says advertising adds value to a product by changing our perception, rather than the product itself. He says perceived value can be just as satisfying as what we consider "real" value.
- Playing With Perceptions
- Where do stereotypes come from? Why do some perceptions persist, and is there any truth or value to the assumptions we make? TED speakers examine the consequences of stereotypes.
Video Links:
- Confucius: An Ancient Chinese Teacher & Great Sage
- Who was the historical Confucius?
- What were the teachings of Confucius?
- What suggestions as to the Confucian perspective on communication does this video provide?
- Perception is central to magician’s tricks. Read the story “Magicians Know More than Scientists” and then watch the video.
- How does the article explain how magic works?
- Do you see the illusion in the video?
- Relate the article and video to what is written about perception in Chapter 3.
- Al Jazeera English report on China’s proposed ban on dog meat:
- Why is Chinese perception of dogs changing?
- Why is Chinese perception of dogs changing?
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- What can you say about communication as a process in Japanese culture?
- How does the use of silence in Japanese culture, compare to your another culture with which you are familiar?
Chapter 3: Barriers to Intercultural Communication
Audio Links:
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- Struggle For Smarts? How Eastern And Western Cultures Tackle Learning
- What intercultural barriers are showcased in this story?
- How can such barriers be surpassed?
- Listen to a discussion of the Implicit Attitude Tests. The test that is discussed is at: https://implicit.harvard.edu/implicit/
- What evidence is presented that bias is hidden in our brains?
- What suggestions are given for changing that bias? What biases are identified?
- Listen to the NPR news report “China Cracks Down On Christians At Outdoor Service”:
- How does the Chinese government see public religious expression?
- What is the U.S. perception of China’s actions?
- How is this incident an example of China-U.S. communication barriers?
- Listen to an NPR program marking the 10th anniversary of the return of Hong Kong to China:
- What remains of the Hong Kong of 10 years ago?
- How has China changed Hong Kong?
Video Links:
- Watch the video “Cross Cultural Communication”
- What barriers to intercultural communication are identified in the scenes?
- How could these barriers been avoided?
- Watch the video “The Survivor’s Guide to Cross Cultural Communication”
- What are some barriers to intercultural communication discussed here?
- How can you improve your cross cultural communication?
- Watch the PBS episode “Episode: U.S., China Go Head-to-Head Over Currency Values”
- How is the barrier between the U.S. and China over currency is described?
- How are the two country’s perceptions so different?
- Watch the Wide Angle episode “To Have and Have Not”:
- What can you learn from this program about the “gold collar” workers in China, the Chinese millionaires, and the status of migrant workers?
- What can you learn of Chinese culture from this program?
Chapter 4: Nonverbal Communication
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Audio Links:
- Spotting Lies: Listen, Don't Look - How understanding of body language helps you spot lies.
- What are some bodily signs showing a person lies?
- How can you improve your understanding of body language?
- “Decoding Body Language”
- Are the examples the FBI agent discusses examples of nonverbal communication? Explain.
- How does he explain that the behaviors he discussions are universal?
- Justice Scalia's Under-the-Chin Gesture
- What country did Roger Axtell identify as particularly nonverbally expressive?
- What examples did Axtell give of gestures that can cause misunderstanding?
- Get other examples from the author of A Field Guide to Gestures.
Video Links:
- Watch a scene of the 1961 Jerry Lewis movie “The Errand Boy”
- How is nonverbal communication employed in this scene?
- What does the errand boy imply about the boss?
- Your body language shapes who you are
- How does nonverbal communication impact our personal lives?
- How does nonverbal communication impact our personal lives?
- How Body Language and Micro Expressions Predict Success
- How does nonverbal communication impact our professional lives?
- How does nonverbal communication impact our professional lives?
- Learn the proper way to perform the wai in Thailand
- Three forms of the wai are demonstrated. How is each different and to whom should it be used?
- What is the expected response to the wai?
Chapter 5: Language as a Barrier
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Audio Links:
- “Linguist Considers 'What Language Is' — And Isn't”
- How does English compare to other languages?
- What about the history of English that contributes to its worldwide use?
- How is English changing now?
- “Keeping the Native Nipmuc Language Alive”, and watch the PBS story
- What is being done to keep the Nipmuc language alive?
- Do you admire David White’s efforts?
- Is there a value to the attempts to preserve languages even when no native speakers remain?
- “English to Become Official Language in Rwanda”
- More than 800,000 Rwandans were killed in the government-directed ethnic cleansing of Tutsis and Hutus during 1994. What reasons are given for the reason to require English as the language of instruction?
- Why was French not the choice for an official language?
- Will an official language policy help create a national identity?
- Listen to the Maya language
- How is the spoken language different from European languages?
- Is there any evidence for the Sapir-Whorf hypothesis?
Video Links:
- Language Design
- What perspective does Noam Chomsky take on language?
- The 5 Must-See TED Talks on Language.
- What verbal communication issues are identified in these videos?
- Dreaming in Different Tongues: Languages and the Way We Think
- What interconnections between language and culture are discussed?
- The world's English mania
- What issues about the spread of English are discussed in this video?
Chapter 6: Dimensions of Culture
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Audio Links:
- Artists Try To Fuse Cultural Differences Between Miami And Cuba.
- How do artists try to fuse cultural differences?
- Providing Therapy Across Different Cultures.
- How can therapy be provided to people in need in spite of cultural differences?
- China And Brazil Warm Up Business, Culture Ties.
- How do dimensions of culture impact communication between China and Brazil?
- “Reading List: Books To Help You Understand Japan”
- As the interviewees discuss their selections of books to read to learn about Japan, what conclusions can you reach about Japanese cultural values?
- Contrast the Japanese cultural values to those of another country.
Video Links:
- Dr Fons Trompenaars on Culture
- How does Trompenaars present his ideas?
- Compare his categories to Hofstede dimensions.
- Geert Hofstede's Dimensions of Culture
- How are Hofstede’s ideas on culture presented here?
- What's So Different About Cultures Anyway?.
- What are some of the difficulties of working across different cultural backgrounds?
Chapter 7: Dominant U.S. Cultural Patterns: Using Value Orientation Theory
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Audio Links:
- Exploring America's 'National Identity'. Does the U.S. require a common core of cultural values? Two-thirds of non-immigrants say the U.S. should have a single culture. Is America a melting pot, a salad bowl, or, as one Harvard professor puts it, tomato soup?
- Does the U.S. have one basic culture into which new immigrants assimilate?
- Does the U.S. culture change as new people immigrate into the country?
- Poll Findings: On Cuban-Americans And The Elusive 'American Dream'.
- How is the American dream elusive for many Cuban Americans?
- America's Cultural Exports Now.
- What are the cultural exports of the United States and how have they changed?
- No Tiara, No Problem: 'Rejected Princesses' Have Stories Worth Telling.
- What does it contend about Disney princesses?
- How are such princesses viewed around the world?
Video Links:
- Watch the New York Times video “Defining the American Dream” and read the ccompanying print article
- How do the people interviewed define the American Dream?
- Even in times of the recession, why do people believe in the American Dream?
- “Walt Disney: The Triumph of American Imagination”
- Cultural critic Neal Gabler discusses his book on American imagination. Match his observations to the textbook description of dominant U.S. cultural values.
- In “And The Oscar Goes To...,” 2010 movies are analyzed for moral, ethical, religious, and spiritual themes.
- What U.S. dominant cultural values do you see in these movies?
- Commencement addresses, like other forms of popular culture, often reflect prevailing ideas of a culture. View Oprah Winfrey’s 2008 commencement address at Stanford:
- What did Oprah say about materialism?
- What does she say about time orientation?
- What other aspects of U.S. culture does she speak to?
Chapter 8: Comparative Cultural Patterns: Arab Culture
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Audio Links:
- Listen to this NPR series of reports on a century of Mideast conflict.
- How do these materials present Arab culture?
- In Stories Of Muslim Identity, Playwright Explores Fault Lines Of Faith.
- How does it discuss the Muslim faith?
- Kidnappers In Nigeria Distorting Muslim Faith?.
- How does it discuss the Muslim faith?
- American Muslim Men Balance Faith And Love In 'Salaam'.
- How does it depict Muslim men?
Video Links:
- Watch the PBS program “Ramadan Quran Recitation” and consider its implications.
- During the month of Ramadan, Muslims traditionally read the entire Qur’an (Koran). At the Islamic Center of Northern Virginia in Fairfax, a well-known Quran reciter from Saudi Arabia, Sheikh Mohammad Alraee, has been leading Ramadan worship every evening. Listen to the Quran being chanted and watch the interviews with Sheikh Alraee and with Muhammad Farooq, president of the mosque.
- Listen to the recital. What are the nonverbal aspects of the recitation?
- How do the interviewees describe the message of the Qur’an (Koran)?
- Watch the segment of the PBS program “Islam and Modernity” beginning about 6 minutes into the program:
- As modern Egyptian Muslims attempt to deal with new technology, how does the IslamOnline.net site advise people on internet chatting and internet dating?
- What reasons are given for believing that modernity is not consistent with Muslim values? What contrary opinion is given?·
- Watch excerpts from the PBS program “Dishing Democracy” on Arab women broadcasting on satellite television:
- What is the meaning “Nalam Nawaem?”
- From the excerpts available, what topics does the program cover?
- What possible impact can this program have on the Arab world?
- In 1998, The Coca-Cola Company created a television commercial for the Muslim fasting month of Ramadan. Created by McCann-Erickson (Malaysia), the commercial was the company's first attempt to have one Ramadan television commercial for the entire worldwide market. In the ad, a young boy and his mother bring small gifts to an orphanage: the mother gives a rug and basket of food and the boy donates a bottle of Coca-Cola. At the orphanage, the boy plays football with some of the orphans and makes friends with them. Later, after the breaking of the fast, the boy scampers back to the orphanage to break fast—and share the Coca-Cola—with his new-found friends. View the commercial
- What Muslim values do you see in the commercial?
- Is it appropriate to market a product by relating it to a culture’s values?
- Watch the PBS NewsHour Episode “Egypt's Uprising: Tracking How Social Media Stirred Action”
- News Group International, a Dubai based-news and information company, analyzed social media from and revolving around the Egypt uprising in Tahrir Square in January and Feb 2011.
- What did this group discover about the use of social media in Egypt?
- How is social media related to freedom?
Chapter 9: Culture and women
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Audio Links:
- Listen to the NPR series of reports on women.
- What is suggested in these materials about the status of women?
- Is 'Leaning In' The Only Formula For Women's Success In Science?.
- What does it suggest about women in science?
- For Modern Women, 'Ladylike' Means Strong And Sporty
- What does it suggest about modern women?
Video Links:
- Listen to the NPR series of reports on women.
- People First : Human Development Reports
- Human Development Report 2014
- What factors contribute to the HDI rankings?
- What, if anything, can you conclude about the status of women from these videos?
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- What have been the past successes in the Nordic states?
- What challenges remain?
- View the Tavis Smiley segment with Isobel Coleman from the Council on Foreign Relations and author of "Paradise Beneath Her Feet" assess the role of women in changing the Middle East
- What is and will be the role of education?
- What is meant by Islamic feminism?
- How does Ms. Coleman discuss diversity among the Arab states?
- Compare that interview with the one from NPR “What Will Uprisings Mean For Women's Rights In The Arab World? athttp://www.npr.org/templates/story/story.php?storyId=134131357|
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- What background and status of women driving in Saudi Arabia do the panelists provide?
- Is the driving issue an isolated one or how does it relate to other issues in Saudi Arabia.
Chapter 10: Immigration and Acculturation
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Audio Links:
- These 'True Tales' Add Nuance To The Immigration Discussion.
- What does it suggest about immigration in the United States?
- “Pressing German Values on Islamic Immigrants”
- What is covered by the new questionnaire for immigrants to the German state in the news story?
- Should countries exclude immigrants on the basis of values?
- China Turns To Africa For Resources, Jobs And Future Customers.
- What does it suggest about immigration in China?
Video Links:
- Watch the Wide Angle program “Dying to Leave”
- What is meant by the “shadows of globalization?”
- What drives people to attempt illegal immigration?
- What might wait a refugee in a new country?
- What common experiences did the individuals profiled in this program deal with?
- Watch the Wide Angle program “Young, Muslim, and French” at France has the largest Muslim immigrant community in Western Europe.
- Why do young Muslim women in France wish to maintain clothing traditions? What has been the cost of wearing the veil?
- What is the political and social meaning of the veil? Can France force assimilation by law?
- Is there evidence of marginalization?
- How is the situation in France and the U.S. different?
- View the Al Jazeera English report on Japanese immigration into Brazil at
- What has been the extent of Japanese immigration into Brazil?
- What has been the experience of Japanese immigrants into Brazil?
- View the Faces of America Episode: Becoming American
- Explore the many journeys to becoming American that defined the "Century of Immigration" (1820s - 1924) and transformed the United States from a sleepy agrarian country into a booming industrial power.
- Compare the examples in this video to the immigration history in Chapter 12.
- If you have a family history depicted in this video, expand on that for you.
- Compare the experiences of this generation of immigrants to immigrants of today.
Chapter 11: Cultures within Cultures
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Audio Links:
- Listen to Radio DJ Rafael Pulido talk about his popular Spanish-language radio show in Chicago and the influence of Hispanic broadcasters around the country.
- Why do Hispanics listen to more radio than other U.S. residents?
- What evidence do you hear of the influence of Spanish-language radio on its listeners?
- What is Pulido’s position on immigration into the U.S.?
- Listen to the report “Spanish-Language Media Grows, Engages Communities”
- Why is Spanish-language media growing in the U.S.?
- What is said about Spanish-language social media?
- Poll Focuses On Views From A Wide Array Of Latino Americans.
- What does it suggest about Latino Americans?
- Asian-Americans Are Successful, But No Thanks To Tiger Parenting.
- What does it suggest about Asian Americans?
- What does it suggest about Asian Americans?
- 'Hispanic' Or 'Latino'? Polls Say It Doesn't Matter — Usually
- How does humorist Carlos Mencia address ethnicity?
Video Links:
- See images of Amish life
- Match the images to the cultural values described in Chapter 13.
- What aspects of Amish life are attractive to you?
- See a humorous look at “Is My Neighbor Latino?” and compare it to the CNN report
- What is the message of these to video clips?
- Does this contribute to the terminology issue discussed in Chapter 13?
- What do the video clips suggest about integration and assimilation?
- View the VOA report “Hispanic TV Networks Ramp Up Telenovela Production”
- What does the video say about Spanish language media in the U.S.?
- Compare this report to an earlier interview with Youth Radio reporter Sandra Quel
Chapter 12: Identity and Subgroups
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Audio Links:
- A Punk Memoir That Makes The Ordinary Seem Transcendent
- What does it suggest about Punk?
- Corporate Culture
- What does it suggest about corporate culture?
- Carr Discusses Corporate Culture At News Corp.
- What does it suggest about corporate culture?
- What does it suggest about corporate culture?
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- What does it say about the status of lesbians and gay men in countries throughout the world?
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What factors are discussed to explain the differences in status?
Video Links:
- View the video “Social Media is the New Punk Rock” at
- What is the background of the creator of the video?
- What does the video say about punk as a subgroup?
- How does its creator say that today’s social media is the new punk?
- Experience Southwest Airlines corporate culture at these two sites:
- View a day in the life of Southwest’s Culture Committee
- View some early Southwest commercials, hear an introduction of Southwest’s founder Herb Kelleher, and hear the first few minutes of his speech at
- The text says that business founders can be mythical heroes later on. What conclusions can you reach about Kelleher’s effect on Southwest’s corporate culture?
- How does the culture committee support Southwest’s corporate culture?
- View this short video of Google’s corporate culture at:
- Compare Google corporate culture to Southwest’s corporate culture.
- Did GM’s corporate culture help obscure safety issue?
- How does it discuss GM’s corporate culture?
- What does it suggest about corporate culture?
Chapter 13: Contact between Cultures
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Audio Links:
- Listen to Prime Minister Kevin Rudd’s apology to Aborigines for past wrongs
- How does his statement compare to earlier official statements?
- According to the interview why were children removed from their families?
- What policy changes has Australia undertaken?
- Corporate America Takes On Multilingual PR.
- What does it suggest about conduct of U.S. corporations in other parts of the world?
- As U.S. Sales Stall, Automakers Take Brands Overseas.
- What does it suggest about conduct of U.S. brands overseas?
- “Decades Later, Chinese Consumers' Tastes Change”
- What U.S. icons does the story discuss?
- Why are these icons popular in China?
Video Links:
- Images of the Maori provide an interesting introduction to the Maori culture
- From these images what can you say about Maori identity?
- View the morning news report “Returned Peace Corps Volunteers Share About Their Experiences Overseas - FOX 2 News Morning Detroit”
- What history of the Peace Corps is presented?
- What experiences did the Peace Corps volunteers share?
- Visit Hong Kong Disneyland
- What comparisons can you make to other Disney parks?
- What Disney cultural icons could you identify in the video?
- Watch the fan-made video “Bae Yong Joon – Every Moment of My Life” and “Bae Yong Joon – His Japanese Fans!”
- Can you see evidence of the popularity of “Winter Sonata” among Japanese women?
- Could Bae Yong Joon become a global personality?
Chapter 14: Future Challenges
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Audio Links:
- In Changing America, Gay Masculinity Has 'Many Different Shades'.
- How does it discuss gay masculinity in the United States?
- Six Words: 'With Kids, I'm Dad. Alone, Thug'.
- How does it discuss race and ethnicity?
- Six Words: 'You've Got To Be Taught' Intolerance
- How does it discuss issues regarding racial intolerance and tolerance?
- '12 Years A Slave' Inspires 'True Conversations' About Slavery.
- How does it discuss issues regarding the history of slavery in America?
Video Links:
- 5 Minutes Of What The Media Actually Does To Women.
- What does it suggest about the media portrayal of women?
- What the people of the Amazon know that you don’t.
- What does it say about the wisdom of the people of the Amazon?
- Mapping the future of countries.
- What does it say about conflicts between cultures?
- What does it say about conflicts between cultures?
- Conflict Negotiation.
- What does it say about possibilities to resolve conflicts between cultures?
- “Social Media Revolution 3 (4:15 version via Erik Qualman)”
- What are the implications of social media for intercultural communication?
- What unique barriers to intercultural communication do social media present?
- Can social media users be considered a culture or subculture or subgroup or not?
