Mass Communication: Living in a Media World
Instructor Resources
Video and Multimedia
Chapter 1: Living in a Media World
Click on the following links. Please note these will open in a new window
Video Links:
1.1 Ground Control to Cmdr. Hadfield – Winning Social Media from Outer Space!
1.2 Paul McCartney’s Baseball Stadium Concerts
1.3 Read More on Media Access to Everest Climbing and Disasters
1.4 Experience the Difference Between Watching and Reading Two Speeches
1.5 Neil Postman talks about his book Amusing Ourselves to Death
Web Links
Chapter 2: Mass Communication Effects: How Society and Media Interact
Click on the following links. Please note these will open in a new window.
Video Links:
2.1 Watch Clips of Marshal McLuhan Speaking
2.2 Two Approaches to Selling SUVs
Audio Links:
2.1 The Endless Presidential Campaign
2.2 John Adams on the Transmigration of Souls
2.3 Listen to Orson Welles’ War of the Worlds Broadcast
Web Links:
2.1 Edward Snowden, Glenn Greenwald and the NSA
2.2 Missing Pretty White Girls
2.4 Check out the Corporate Sites of Media Giants
2.5 View Tweets from the 2011 Egyptian Revolution
2.6 Earthquakes, Social Media, XKCD and Science
2.7 How Much Coverage Did Big Trial Verdicts Get?
2.8 Applying the Spiral of Science to Social Media
2.9 Revisiting Dr. Gerber and TV Violence
Chapter 3: The Media Business: Consolidation, Globalization, and the Long Tail
Click on the following links. Please note these will open in a new window.
Video Links:
3.1 Using Kickstarter to Help Fund Movies
3.3 The Truth about Disney Princesses
3.4 How Walt Disney Cartoons are Made: 1939
3.5 8 Years Later, the Supreme Court Declines to Take the Janet Jackson Indecency Case
3.6 Douglas Edwards Talks about Working for Google
3.7 Watch Some Examples of Long Tail Media
Web Links:
3.1 Learn More about the Bay Psalm Book
3.2 Interview with Ben Bagdikian
3.3 Check out the Corporate Sites of Media Giants
3.4 Who Owns the Media You’re Consuming?
3.5 Revisiting Re-Imagined Disney Princesses
3.6 Read Reaction to Disney’s Acquisition of Lucasfilm
3.7 Read More about the Split of News Corporation
3.8 Read More about the Hacking Scandal
3.9 Visit Time Warner’s Corporate Site
3.10 Visit Viacom’s Corporate Site
3.11 Visit the CBS Corporate Site
3.12 Visit the Bertelsmann Corporate Site
3.13 Read More about Comcast’s Accelerated Purchase of NBCUniversal from GE
3.14 Read More about Comcast’s Attempt to Buy Time Warner Cable
3.15 Visit Google’s Corporate Site
3.16 Read a Remembrance of Apple Co-Founder Steve Jobs
3.17 Read Chris Anderson’s Article about the Long Tail
3.18 Keep Up-to-date With Content from the Author’s Blog
CQ Researcher
Chapter 4: Books: The Birth of the Mass Media
Click on the following links. Please note these will open in a new window.
Video Links:
4.2 Gutenberg’s Influence on the Second Millennium
4.3 Watch an Interview with Author Simon Winchester
4.4 Watch a Demonstration of Apple’s E-Textbooks
Web Links:
4.1 Portrait of an Attempt to Ban a Book in Minnesota
4.2 Read More on Frey and an Update on the Mortenson Case
4.3 You Can Get a Daily Quote from C.S. Lewis from the @CSLewisDaily Twitter Feed
4.4 Young Adult & Children’s Bestsellers
4.5 Read More about How Anne Frank’s Diary Has Been in the News
4.6 Read More about Frequently Challenged Books in the 21st Century
4.7 Read about the Controversy Surrounding Judy Blume’s Books
4.8 Read More about Threats against Authors
4.9 Keep Up-to-Date with Content from the Author’s Blog
CQ Researcher
4.1 Read a Report about How Digital Technologies are Changing Learning in Schools
Chapter 5: Magazines: The Power of Words and Images
Click on the following links. Please note these will open in a new window.
Video Links:
5.1 Remembering the Life of William F. Buckley
5.2 Get to Know Famed Women’s Magazine Editor Bonnie Fuller.
Web Links:
5.1 Links to Some of the Controversial Images of Lena Dunham
5.2 Take a Look at What the Saturday Evening Post is Like Today.
5.3 View the Library of Congress’s Collection of Civil War-Era Photos
5.4 Read the Latest of Magazine Statistics
5.5 Read issues of The Crisis from 1910 to 1922
5.6 See Famous Images from Life Magazine
5.7 See the Complete Text and Picture Plates of Godey’s January 1851 Issue
5.8 Take a Look Back at Ladies Home Journal over the Years
5.9 Read More about Magazines, Media, and Body Image
5.10 Find out More about model Lizzie Miller and “That Photo”
5.11 Check out Some Controversial Magazine Covers
5.12 Learn More about the New York Times Study of Magazine Covers
Chapter 6: Newspapers and the News: Reflection of a Democratic Society
Click on the following links. Please note these will open in a new window.
Video Links:
6.1 Watch an Interview with Paul Weaver
6.2 Watch Excerpts from the Early Days of Nightline
6.3 Watch an Interview with NBC Reporter Richard Engel and His Crew about Being Kidnapped in Syria.
Audio Links:
6.1 Listen to One of Edwin R. Murrow’s Broadcasts
6.2 Learn More about Bloomberg News
Web Links:
6.1 Read More about Jeff Bezos and the Business He Owns
6.2 Read about Nellie Bly’s Visit to an Insane Asylum
6.3 Learn More about the “Yellow Kid”
6.4 Read More about the New York Daily News’s “DEAD!” Cover
6.5 Links to the Top 10 U.S. Newspapers
6.6 Should Reporters Call Out Sources for Lying?
6.7 Learn More about Community Newspapers
6.8 More on the Risks Journalists Face
Chapter 7: Audio: Music and Talk Across Media
Click on the following links. Please note these will open in a new window.
Video Links:
7.1 See or Download Girl Talk’s Albums
7.2 Learn More about Girl Walks // All Day
7.4 Take a Video Walk through Rock ‘n’ Roll History from Elvis to Hip Hop
7.5 See Billboard’s Complete Top 25 Country Artist List
7.6 Watch Lyle Lovett in Convert
Audio Links:
7.1 Check out the KDKA All-News Station here
7.2 Listen to the BBC World Service
7.3 Listen to Excerpts from Amos ‘n’ Andy
7.4 Use Spotify to Listen to this Playlist of 100 Great Motown Songs
7.5 Learn about the Role of Hip Hop in the Arab Spring Revolts of 2011
7.6 Find out More about Mountain Stage and Listen to Podcasts
7.7 Listen to the University of Nebraska at Kearney’s Radio Station KLPR
7.8 Listen to Several Classic Episodes of Coverville
Web Links:
7.2 Learn More about Guglielmo Marconi
7.3 Read and See More about Broadcasting Pioneer David Sarnoff
7.4 Learn More about the History of Rock ‘n’ Roll
7.5 An In-Depth Look at Super-Producer Rick Rubin
7.6 Check out Jon Bon Jovi’s Claim against Apple and its Co-Founder Steve Jobs
7.7 Read More about What Michael DeGusta Has to Say about the Decline of Music Sales
7.8 Guide to Radio Station Formats
7.9 Check out the Latest on Rush Limbaugh
7.10 The Many Ways to Consume NPR Using Mobile Technology
Chapter 8: Movies: Mass Producing Entertainment
Click on the following links. Please note these will open in a new window.
Video Links:
8.1 See Animation Examples from Muybridge, Edison, and Porter
8.2 Watch a Nearly Three-Hour Cut of Intolerance
8.3 Watch the Documentary “Final Cut: The Making and Unmaking of Heaven's Gate”
8.4 The Cast of Singing in the Rain Attempts to Shoot Their First “Talking” Scene
8.5 Watch a Short 1950 Documentary about the Hollywood Ten
8.6 Watch a Trailer for The Artist
8.7 See the Original 1975 Jaws Trailer
8.8 Take a Video Walkthrough of Hogwarts at the Wizarding World of Harry Potter.
8.9 Watch the trailer for Sky Captain and the World of Tomorrow
8.10 Learn More about Bollywood Films and Watch a Great Movie Clip
8.11 Read Several Blog Posts about the Bechdel Test and Watch a Great Video Explanation of It
8.12 See Some Examples of Movies before Restrictions of the Production Code
Web Links:
8.1 Read More about What Made Gravity Such a Success
8.2 Learn More about the Current 3D Movie Revival
8.3 Check out Gordon McAlpin’s Multiplex Web Comic A Night in the Patio.
8.4 Get the Most Up-to-Date Box Office Figures
8.5 Check out the Box Office and Estimated Costs of Recent Movies
8.6 Examine the Challenges Hollywood Faces in Attracting Audiences
8.7 Find Links to the Source Material for this Test Your Media Literacy Box and Ratings on Bully
Chapter 9: Television: Broadcast and Beyond
Click on the following links. Please note these will open in a new window.
Video Links:
9.1 Watch a Conversation between Daniel Stashower, a Farnsworth Biographer, and Brian Lamb on C-SPAN
9.2 Watch Classic I Love Lucy Episodes Online
9.3 Watch Ken Auletta Talk about Ted Turner’s Career.
9.4 Watch a Segment of Sesame Street featuring Star Trek’s Patrick Stewart
9.5 Watch Puppets Explain how the Nielsen Ratings System Works
9.6 Watch Ken Auletta talk about His Book Three Blind Mice
9.7 Check out Which Telenovelas are Currently Popular
9.8 Watch Mary Tyler Moore Dancing in Capri Pants
9.9 Watch Both the Janet Jackson and the Nancy Grace Wardrobe Malfunctions
Audio Links:
9.1 Listen to On the Media’s Brooke Gladstone Interview Univision Anchor Jorge Ramos.
Web Links:
9.1 Get the Scoop on HDTV Presence in U.S. Homes
9.2 Read about a Controversial Article from the New York Times that Calls Rhimes an “Angry Black Woman”
9.3 Read about “Colorblind Casting”
9.4 Read the Kaiser Study “Generation MC2: Media in the Lives of 8-to-18-Year-Olds”
9.5 Read an Interview with Joshua Meyrowitz
9.6 Read the Latest about the Settlement of the Janet Jackson Indecency Case before the Supreme Court
9.7 What do Students Mean when They Say they are Watching Television?
Chapter 10: The Internet: Mass Communication Gets Personal
Click on the following links. Please note these will open in a new window.
Video Links:
10.1 Watch Fish and Fans Play Pokémon Online Through Twitch
10.2 Watch an Interview with Tim Berners-Lee
10.3 Watch the “Hitler Finds Out About” Meme
10.5 Watch a Video of Neda Agha-Soltan and Read More about Her Case.
Web Links:
10.1 Read an Interview with Paul Baran
10.3 Quotes from Vint Cerf, the “Father of the Internet”
10.4 Visit the First World Wide Web Site
10.5 Read about How Social and Mobile Technology Have Transformed Our Online Experience
10.6 Read a Profile about Mark Zuckerberg
10.7 Six New Facts about Facebook from the Pew Research Center
10.8 Working with Social Media
10.9 Some Great Twitter Feeds to Follow
10.10 Some great Media Website Examples
10.11 Check out UbuWeb
10.12 Who Plays Video Games?
10.13 Read about Wikipedia
10.14 Read More about Dan Rather and the Pentagon Memos
10.15 Read Zhao Jing’s Full Story.
10.16 Read Articles on Social Media Privacy Invasion
10.17 The World Wide Web Turned 25 in 2014. How Well is it Aging?
10.18 Read the Whole Pew Report on Home Broadband Access
10.19 Read the Full Post on Public Knowledge’s Arguments Here
10.20 Read about the 1918 Article “Oops” that Occurred in 2012
Chapter 11: Advertising: Selling a Message
Click on the following links. Please note these will open in a new window..
Video Links:
11.1 Check out Commercials with a List of Famous Advertising Catchphrases
11.2 See a Collection of National Ads
11.3 View Examples of the Classic Ads
11.4 See the Ads from American Apparel, Bud Light, and Guinness
11.5 Find out More about Advertising Legend David Oglivy
11.6 View Several Urban McDonald’s Ads
11.7 Watch Coca-Cola’s Famous Vintage Commercial (and the New One from the 2014 Super Bowl)
11.8 Apple’s “1984” Super Bowl Commercial
11.9 Watch the Denny’s IMC Ads and Read More about the Campaign
11.11 Take a Look at Some of the Native Ads Discussed Above
11.12 Check out Examples of Both Punk Polka and Techno Polka
Web Links:
11.1 Read More about Target’s Targeting
11.2 Check out Vintage Ads from the 1700s through the Early 2000s
11.3 See a “Larry” Ad for Quaker Oats
11.4 Find out More about How Milk is Being Promoted
11.5 Find out More about the Top American Ad Agencies
11.6 Check out the Selection of Outdoor Ads
11.7 Want to Know Your Own VALS Category? Take the Survey!
11.8 Here are Several Ads from Mainstream Companies Supporting Gay Marriage
11.9 See How Mountain Dew’s Ad Featuring Felicia the Goat Went Terribly Wrong
11.10 See How Shutterfly Missed with their Campaign Targeting New Parents
11.11 Check out Claims of Subliminal Advertising
11.12 See the Latest of Super Bowl Advertising
11.13 Read the Institute of Medicine Report on Advertising Food to Children
Chapter 12: Public Relations: Interactions, Relationships, and the News
Click on the following links. Please note these will open in a new window.
Video Links:
12.1 Learn More about Edward L. Bernays
12.2 Find out How Domino’s and Pizza Hut Reacted to Ugly Videos Created by Rogue Employees
12.3 Watch how WVU Communicates with its Publics
Web Links:
12.1 Get the Whole Story on the Cheesepocalypse
12.2 Read the Original Story about Rihanna and Rita Hayworth
12.3 The Public Relations Society of America Defines Public Relations
12.4 Get the Rest of the Story on California Chrome and the Nasal Strips
12.5 How Yamaha Effectively Handled its Public Relations Problem
12.6 In the Fall of 2014, the NFL Had a Crisis with Star Players Committing Violence against Women
12.7 Examine How Exxon and BP Handled Public Relations during the Major Spills
12.8 Read the Back Story on UCB and Social Media
12.9 Learn How Dr. King Demonstrated His Understanding of Public Relations
Chapter 13: Media Law: Free Speech and Fairness
Click on the following links. Please note these will open in a new window.
Video Links:
13.1 Hear Journalist Anthony Lewis Discuss the Sullivan Case
13.2 More Details on Snyder v. Phelps
Audio Link:
13.1 Listen to More on the Citizens United Case
Web Links:
13.1 Remembrances of the First Woman to Head the U.S. Copyright Office
13.2 Read More about PATRIOT Act Gag Implications
13.3 Learn More about Libel, Privacy, and Social Media
13.4 More on Privacy Laws and Photographers
13.5 Read about French Privacy Protections
13.6 Read about United States vs. Noriega
13.7 Read More on Cameras in the Courtroom
13.8 Read More about Falwell v. Flynt
13.9 Read about Students Getting Expelled for Posting Online
13.10 What are the Implications of Hazelwood 25 Years Later?
13.11 An Example of Why Bloggers Matter
13.12 Is This the Copyright Law Revision We Need?
13.13 Have You Read Your Social Media Terms of Service Lately?
Chapter 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency
Click on the following links. Please note these will open in a new window.
Video Links:
14.1 See a Multimedia 9/11 Retrospective
14.2 Watch Spock Explain the Principle of Utility
14.3 Read and Watch about the Frey Fabrication
14.4 Watch an Interview with Jose Vargas
14.5 Watch a Panel Discussion about the Sago Mine Disaster
14.6 Watch the Videos about Signing with Obama
14.7 Watch an Interview with the Former New York Times Ombudsman
Web Links:
14.1 See Coverage of a Variety of Sports Injuries
14.2 Read about Stephen Glass and Law School
14.3 Read Stories of Journalistic Impersonation
14.4 Read the Press Herald Apologies
14.5 How Truthful is Digital Manipulation?
14.6 Debating the Color of the Sky
14.7 See the Before and After Images
14.8 Visit the Web Site for the Organization of News Ombudsmen
14.9 Visit Jim Romenesko’s Blog
Chapter 15: Global Media: Communication Around the World
Click on the following links. Please note these will open in a new window.
Video Links:
15.1 Read and Watch Coverage of the Arab Spring Revolution
15.2 Watch an Interview about Little Mosque on the Prairie
15.3 Watch Al Jazeera's Coverage of Violence during the Arab Spring Uprisings
15.4 Learn More about Tim Hetherington and View his Work
Audio Link:
15.1 Listen to Afropop Worldwide Radio
Web Links:
15.1 Read about Press Freedom around the World at Reporters Without Borders
15.2 Read about New Media and Authoritarian Regimes
15.3 Compare and Contrast Media Outlets
15.4 Read about how Former Venezuelan Strong Man Hugo Chávez Silenced Radio Caracas Television
15.5 Read the Hutchins Commission Report
15.6 Balancing Free Speech, Public Safety, and Ethnic Violence in the Age of Social Media
15.7 Read about BBC Programing
15.8 Read the Guardians’ Story on How and Why they Altered the Photo
15.9 Check out More Commentary about the Danish Cartoons
15.10 Read More about the Dangers of Reporting from Syria
15.11 Social Media and the Israeli Defense Force
15.12 Explore the BBC’s Coverage of Africa
15.13 Read the CPJ “Attacks on the Press” Report
15.14 Watch the Documentary Control Room
15.15 Read the Latest on Press Freedom in Russia
15.16 Read about Media Censorship in China