Welcome to the SAGE edge site for Global Strategy, First Edition!

Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

This site features an array of free resources you can access anytime, anywhere.

Acknowledgments

We gratefully acknowledge Sali Li and Noman Shaheer for writing an excellent text and creating the materials on this site.