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Manny’s Cookies, LLC wants to launch a Kickstarter Campaign to crowdfund a new product line. All backers who fund the project will receive 1% equity for each US$1000 funded, up to a total of 5% equity. Kickstarter has told Manny’s Cookies the project will not be allowed because it violated the Kickstarter rules. Which rule was violated?

Kickstarter does not allow monetary rewards or equity in a company as incentive to back a project.

Only startups can use Kickstarter, not established companies.

Only companies that are incorporated, not limited liability companies, can launch projects on Kickstarter.

The project was not honestly presented.

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