Imagine that in order to test their research hypotheses, Fallon et al. (2012) had conducted a content analysis. Let’s imagine they create the independent variable of women’s political control by classifying statements in national newspapers as either supporting women in political office or disparaging women in political office over a period of 50 years (p. 388). What stage of content analysis does this process represent?
a. develop appropriate statistical analyses
b. coding procedures
c. select a sample of units
d. determine units of analysis
e. identify a population
